Inc. Announces Partnership with Thumbstar Games to Leverage Success of the Company’s Mobile Rewards Platform

Originally featured in BusinessWire Inc. (TSX:PER) (“Perk” or the “Company”), a leading cloud-based mobile rewards platform provider, today announced it has entered into a partnership with Thumbstar Games, a leading digital developer, distributor and publisher of mobile games.

Perk has partnered with Thumbstar Games in the launch of their app, Learn2Fly, which will include Perk’s Appsaholic Rewarded Moments SDK, a highly customizable software development kit that leverages Perk’s rewards platform to retain, engage and monetize users with Perk Points and real-world rewards. Thumbstar Games intends to integrate Perk’s rewards platform into all of its legacy products and future game launches which includes over 50 million users worldwide.

Adam Salamon, Chief Operating Officer of Perk, stated: “Perk’s Appsaholic Rewarded Moments SDK provides publishers with an opportunity to reward, retain, and monetize their users by utilizing our mobile rewards program. The same mobile rewards program that has garnered so much success for the Company and accelerated us to the number one position as a mobile rewards provider. We are excited to partner with a leading publisher such as Thumbstar Games to bring rewards to their large, global user base.”

Martin Kitney, Chief Operating Officer of Thumbstar Games, stated: “User retention is a huge challenge faced by our industry and the Rewarded Moments SDK allows us to utilize the power of rewards to keep users engaged and coming back to our apps. Perk has proven that they know rewards and retention better than anyone in the mobile industry, so the choice to integrate the Appsaholic Rewarded Moments SDK was an easy one.”

About Thumbstar Games

Thumbstar Games is a UK based mobile games service provider. We represent over 50 developers, artists and brand owners worldwide. Thumbstar originally started out in 2008 as an aggregator / publisher of mobile games for J2Me, Windows Mobile, RIM BlackBerry and Symbian. Since then, Thumbstar has expanded its business offering to become a digital developer, distributor and publisher of mobile entertainment lifestyle applications and digital art (wallpapers and themes).

About Perk

As a leading mobile rewards platform, Perk brings together the interests of consumers, advertisers, and publishers by offering consumers rewards such as Perk Points and other digital goods. Perk Points can be redeemed for gift cards, cash, or loaded on to Perk Plastik, a re-loadable branded debit card. Perk works with brands and publishers to reach consumers through truly engaging and innovative formats using rewards as a way to achieve maximum engagement of their brands and products.

Perk currently owns and operates 15 mobile applications that allow members to earn rewards such as Perk Points and digital goods. Perk also operates numerous websites as well as AppTrailers, a leading mobile video rewards app. In addition to offering rewards to members through its own mobile applications and websites, Perk launched its Perk Platform, Appsaholic which allows mobile and desktop publishers to utilize rewards to engage and entice users through the publisher’s own applications and websites. The Perk Platform was further expanded through the acquisitions of SuperRewards, a rewards and alternative payments platform for publishers and developers as well as Corona Labs, an app development platform that allows developers to develop apps for both iOS & Android.

Additional information about Perk can be found at its corporate website:

Cautionary Statement Regarding Forward Looking Statements

This press release contains forward-looking statements, including with respect to Perk’s business: the anticipated benefits of the Acquisition; the anticipated effect of the Acquisition on Perk’s strategy, operations and financial performance; user and advertiser engagement; Perk’s ability to establish new marketing partnerships; Perk’s ability to expand into new markets; and Perk’s ability to acquire and integrate new businesses and technologies. Such forward-looking statements reflect Perk’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words “anticipate”, “believe”, “estimate”, “upcoming”, “plan”, “target”, “intend” and “expect” and similar expressions, as they relate to Perk or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to Perk and are subject to a number of risks, uncertainties, and other factors that could cause Perk’s actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements, including, but not limited to: maintenance by Perk of relationships with advertising network providers and partners before and following the Acquisition; successful development of the “Perk” brand; Perk’s ability to keep up with rapid technology developments in Perk’s markets; Perk’s ability to avoid defects in products and services delivered by Perk; Perk’s ability to attract app and website developers to its Appsaholic SDK; and Perk’s ability to successfully enter new business areas and geographic markets, including integration of the acquired business from Viggle; success of new products developed by Perk and Perk’s ability to retain key members of its management team. We do not undertake to update any forward-looking statement, except as required by law.

Contacts Inc.
Ted Hastings
Chief Executive Officer
Jeff Collins
Chief Financial Officer
Investor Relations:
The Equity Group Inc.
Adam Prior, 212-836-9606
Senior Vice President
Terry Downs, 212-836-9615

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