How to Better Monetize Your Mobile Games

The opportunity to capitalize on the mobile user universe is huge. TechCrunch reports that people are spending 60% of their time consuming digital media on mobile devices, and MediaPost claims that mobile gaming revenue will hit $3 billion this year in the US alone. How can you make the most of these trends in your monetization strategy?

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The Ad Blocking Fight Is Over

It’s over. Users have won the ad blocking fight. And the recent iOS 9 release that includes ad blocking, along with AdBlock’s new browser for iOS and Android, prove that publishers are the losers. Users have the control. It’s been a trend we’ve seen over the last decade, so how did the ad-tech industry believe it would end any differently?

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