What Makes a Better Mobile Ad Experience?






Originally featured in the Application Developers Alliance blog. You’ve heard about “better” in-app advertising experiences. Ah, the sweet, sweet ambiguity. It reminds me of this scene from the movie Elf, where Will Ferrell’s…






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30 App Monetization Statistics You Need to Know






Looking to try some new monetization strategies in your apps? Before you get started, it’s important to know the latest stats and trends in the industry. Here’s a solid list of some of the best stats out there about app monetization, including in-app purchases, rewarded ads, and the state of apps and smartphones.











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The Ad Blocking Fight Is Over






It’s over. Users have won the ad blocking fight. And the recent iOS 9 release that includes ad blocking, along with AdBlock’s new browser for iOS and Android, prove that publishers are the losers. Users have the control. It’s been a trend we’ve seen over the last decade, so how did the ad-tech industry believe it would end any differently?











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