10 Strategies for User Retention Through Rewards






Check out our new 10 Strategies for User Retention Through Rewards eBook for innovative strategies for harnessing the power of rewards in your apps, in-app examples of retention-boosting rewards, implementation ideas you can use in your apps, and so much more.











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What Makes a Better Mobile Ad Experience?






Originally featured in the Application Developers Alliance blog. You’ve heard about “better” in-app advertising experiences. Ah, the sweet, sweet ambiguity. It reminds me of this scene from the movie Elf, where Will Ferrell’s…






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How to Better Monetize Your Mobile Games






The opportunity to capitalize on the mobile user universe is huge. TechCrunch reports that people are spending 60% of their time consuming digital media on mobile devices, and MediaPost claims that mobile gaming revenue will hit $3 billion this year in the US alone. How can you make the most of these trends in your monetization strategy?











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The Ad Blocking Fight Is Over






It’s over. Users have won the ad blocking fight. And the recent iOS 9 release that includes ad blocking, along with AdBlock’s new browser for iOS and Android, prove that publishers are the losers. Users have the control. It’s been a trend we’ve seen over the last decade, so how did the ad-tech industry believe it would end any differently?











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